Colours play a vital role in Branding
The first perception clients have with your business or brand is the colour, and with perception, a complete host of emotional links would come. 80% of the instant judgments that customers make about products or services are based totally on colours
Colours play a significant part when it comes to arousing emotions. So that’s the reason you can’t select any random colour for your brand. The judgment should be centred around your business values and features.
Perception of colour differs based on age, gender, society, earnings, and other factors of the target audience and how the brand needs to be perceived
A brand’s logo can influence purchasing decisions and increase its recognition. Colour triggers several emotions in the audience. The psychology of colour is the most stimulating attribute of marketing and branding
Colour is fundamental to any corporate identity as it invokes certain natural and universal instincts. The logo communicates something to the customer when it’s any of these- red and blazing, yellow and lively, black and empowering. Colours and their thoughtful combinations stir emotions as the human brain is acquainted with reacting to colours.
Red, for instance, has been seen to trigger fire and appetite. It depicts energy, strength, risk, rage, love, and aspiration. Cars, games, and energy drinks brands that come under sports and workout category use red.
Orange represents creativity, happiness, fascination, enthusiasm, attraction, determination, encouragement, stimulation, and success. It is relatable with play toys and food products. Orange depicts full of light and enjoyment.
Yellow is the colour of cheerfulness, vigor, brain power and bliss, is apt for food, children’s products, and items of leisure.
Green symbolizes evolution, nature, coolness, productivity, and peace. It can be associated with money. Many brands use green for medicines and drugs as well.
Blue is associated with hope, belief, trust, stability, devotion, confidence, wisdom, intellect, loyalty, and heaven. Blue is apt to endorse products and services relatable to the sky and air (airplanes, ACs) sea and water (drinking water, ships/cruise). Electronic products also go with blue.
Purple denotes determination, extravagance, royalty, and authority. It symbolizes luxury. It is also related to feminine and kids’ products.
White is the colour of perfection. It creates a sense of clarity, pureness, simplicity, and well-lit. It is suitable for electronic products, charity, dairy, and low-fat products and hospitals.
Black colour conveys professionalism and signifies intelligence and authority. It is perceived as a luxury and used to stand out in the market.
Colours instantly convey messages without the use of words and are intimately associated with brands. The aura, image, and feel fashioned by your brand can influence your clients to an unlimited extent. The colours that you select should go with your brand’s required personality completely.
So, have you decided the colour of your logo and product packaging to match it to your brand’s personality? What colour theme should your website have? At first, Research thoroughly and then go with the instincts.
